The total antithesis of the "beer maid" image, the Blue Nun character projects a calm, quiet, confident, classic, respectable aura -- the perfect environment in which to enjoy a perfect wine! She is one of the few females used in beer and liquor advertising, and she exudes a sense of quiet authority and refined taste -- excellent qualities to associate with an excellent wine. She also represents something of the "Old Country," and lets consumers know, in a subtle and gentle way, that this wine is made in Germany.
This 12-inch store display is made of vinyl and features the Blue Nun character in white wimple and veil holding a brimming basketful of green grapes.